Rihanna & LVMH Officially Confirm New Luxury Label

Fenty is set to launch for Spring 2019.

Fashion
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After rumors first surfaced in January and new details emerged earlier this year, LVMH and Rihanna have now officially confirmed their joint luxury label. According to the announcement, the luxury line will debut for Spring 2019, with a newly-launched web store confirming that the house will be called Fenty.

Speaking about the project, LVMH chairman and CEO Bernard Arnault added that “everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

Similarly, Rihanna described designing this line with LVMH as “an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Keep an eye out for the first Fenty products to arrive at Fenty.com in the very near future.

For more fashion content, read why fixing industry racism shouldn’t fall solely to Virgil Abloh.

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