PUMA Takes Its LQD CELL Technology To New Heights

Combining stability and style.

Footwear
6.5K 6 Comments
Save

Once again, PUMA is lacing retro style with modern features with the release of the LQD CELL Origin. The style is the latest addition to the CELL family, which harkens back to the ’90s with its eponymous running technology and high top silhouette. The collection of ultra comfortable footwear boasts the brand’s design-forward old school technology, updated for even more stable cushioning.

The LQD CELL Origin is notable for far more than its inner workings. A futuristic touch is added to the retro silhouette by way of an extended tongue structure. A yellow and transparent blue heel piece creates a striking design detail that complements the knit upper and blue and yellow color story. As for its namesake tech, that plays out in the form of hexagonal cells that work together with ProFoam to create a soft yet sturdy feel for a supported workout. Despite being souped up for training, the LQD CELL Origin’s bold aesthetic takes the style far beyond performance.

The LQD CELL Origin is now available on PUMA’s website for $120 USD.

Read Full Article
Presented by PUMA
Share this article
In This Article
Courtney Kenefick
Courtney Kenefick Senior Creative Director

Courtney Kenefick is Hypebeast's Senior Creative Director and a writer based in Brooklyn, NY. A graduate of F.I.T., she cut her teeth as a fashion journalist before joining Hypebeast over seven years ago, where she leads the North American creative and branded content studio. As a writer, she enjoys covering fashion, fitness, running, and culture, with a particular passion for the intersection of sport and style. Her work is driven by a love of conversation and human connection, bringing a distinct and personal lens to everything she covers.

What to Read Next

Closer Look at the Upcoming JiyongKim x PUMA CELL GEO 1
Footwear

Closer Look at the Upcoming JiyongKim x PUMA CELL GEO 1

Here’s an in-hand look at the collaborative sneaker that infuses PUMA’s bold silhouette with the Korean designer’s signature sun-bleached aesthetic.

_J.L‑A.L_ and PUMA’s Cell Geo 1 Shoe Evolves With Wear
Footwear

_J.L‑A.L_ and PUMA’s Cell Geo 1 Shoe Evolves With Wear

Coming in two sleek colorways.

JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper
Footwear

JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper

The upcoming CELL GEO 1 transforms dirt, mold and the passage of time into a one-of-one all-over print, ensuring no two pairs are exactly alike.


JJJJound and PUMA Are Giving Its Friends and Family Mostro "Black/White" a Wider Release
Footwear

JJJJound and PUMA Are Giving Its Friends and Family Mostro "Black/White" a Wider Release

The grayscale third edition of the collaborative silhouette moves from private circulation to a PORTER Omotesando raffle.

John Elliott Shrouds Nike LeBron Icon QS in "Triple Black"
Footwear

John Elliott Shrouds Nike LeBron Icon QS in "Triple Black"

Taking the lifestyle sneaker undercover.

Lacoste Replaces Crocodile Branding for New Threatened Species Collection
Fashion

Lacoste Replaces Crocodile Branding for New Threatened Species Collection

The second “Save Our Species” polo collection.

Studio Golden Cabane Creates Tribute Collection for Former Manchester United Star Éric Cantona
Fashion

Studio Golden Cabane Creates Tribute Collection for Former Manchester United Star Éric Cantona

Featuring a retro kit, crewneck and tee.

Divergent's Blade is World's First 3D-Printed Hypercar
Automotive

Divergent's Blade is World's First 3D-Printed Hypercar

720 BHP, four-wheel drive & a jet fighter-inspired design.

Paterson Adds Shibori Print to Classic Vans Silhouettes
Footwear

Paterson Adds Shibori Print to Classic Vans Silhouettes

Including the Authentic, Sk8-Hi & Tri Lock Sandal.

Charli XCX & Lizzo Drop Summer-Ready "Blame It on Your Love"
Music

Charli XCX & Lizzo Drop Summer-Ready "Blame It on Your Love"

Stream the no-nonsense track now.


Jeff Koons' 'Rabbit' Sculpture Sells for Record-Breaking $91.1 Million USD
Art

Jeff Koons' 'Rabbit' Sculpture Sells for Record-Breaking $91.1 Million USD

Reclaiming the title of highest-selling living artist.

Steve Lacy Announces Debut Solo Album 'Apollo XXI'
Music

Steve Lacy Announces Debut Solo Album 'Apollo XXI'

Dropping this May.

Reebok by Pyer Moss Experiment 3 “Pink” Set for Summer-Ready Release
Footwear

Reebok by Pyer Moss Experiment 3 “Pink” Set for Summer-Ready Release

Wrapped in premium pink suede and flame-effect rubber overlays.

Karhu Drops "Land of the Midnight Sun" Pack, Paying Homage to Finland's Endless Summer Days
Footwear

Karhu Drops "Land of the Midnight Sun" Pack, Paying Homage to Finland's Endless Summer Days

Featuring three new colorways.

adidas Skateboarding Announces Harold Hunter Day Weekend XIII
Sports

adidas Skateboarding Announces Harold Hunter Day Weekend XIII

Raising money for the late skater’s foundation.

Gundam to Be Launched Into Space for 2020 Tokyo Olympics
Entertainment

Gundam to Be Launched Into Space for 2020 Tokyo Olympics

Via “G-SATELLITE.”

More ▾