A Closer Look at Patta's Air Jordan 7 Collaboration
Inspired by the sneaker’s first release in 1992.
After showcasing the collaboration in a lookbook starring Neymar Jr., Amsterdam-based label Patta‘s new link-up with Jordan Brand now receives a closer look. The collaborative Air Jordan 7 comes dressed in a tonal brown colorway, with a light brown leather upper overlaid with suede and plastic panels in a darker shade.
Arguably the stand-out detailing of the collaboration is Patta’s script logo, which features repeatedly on the sneaker’s midsole. Other details include the red embroidered Jumpman logo, “Team Patta” heel tab and a multi-colored tongue with sections in red, brown and burgundy.
The Air Jordan 7 was chosen by the Patta team due to its long-standing influence on Guillaume Schmidt and Vincent van de Waal after its release in 1992. In reference to this, Patta and Jordan brand will also drop an apparel collection to accompany the Air Jordan 7 release. “The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous,” explained Schmidt. “It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory.”
The full collection will release via Patta’s web store — and London and Amsterdam locations — on May 18, before getting a wider release through the SNKRS app and select stockists on June 15.
In other footwear news, take a look at the Air Jordan 11 in “Light Bone.”
