After showcasing the collaboration in a lookbook starring Neymar Jr., Amsterdam-based label Patta‘s new link-up with Jordan Brand now receives a closer look. The collaborative Air Jordan 7 comes dressed in a tonal brown colorway, with a light brown leather upper overlaid with suede and plastic panels in a darker shade.
Arguably the stand-out detailing of the collaboration is Patta’s script logo, which features repeatedly on the sneaker’s midsole. Other details include the red embroidered Jumpman logo, “Team Patta” heel tab and a multi-colored tongue with sections in red, brown and burgundy.
The Air Jordan 7 was chosen by the Patta team due to its long-standing influence on Guillaume Schmidt and Vincent van de Waal after its release in 1992. In reference to this, Patta and Jordan brand will also drop an apparel collection to accompany the Air Jordan 7 release. “The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous,” explained Schmidt. “It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory.”
In other footwear news, take a look at the Air Jordan 11 in “Light Bone.”
View this post on Instagram
The Jordan VII was the only logical starting point for our collaboration with Jordan Brand. Launched in ’92, the VII is the first Jordan shoe without any Nike branding and an all-time favourite for Team Patta. MJ wore them to great success that season, winning an MVP award, scoring title, a second championship, the Finals MVP award, and an Olympic gold medal. Link in bio for more information and images #PattaJordan #Jumpman23 #AirJordan #Patta⠀