A Closer Look at Patta's Air Jordan 7 Collaboration

Inspired by the sneaker’s first release in 1992.

By
Footwear 
16,254 Hypes 5 Comments

After showcasing the collaboration in a lookbook starring Neymar Jr., Amsterdam-based label Patta‘s new link-up with Jordan Brand now receives a closer look. The collaborative Air Jordan 7 comes dressed in a tonal brown colorway, with a light brown leather upper overlaid with suede and plastic panels in a darker shade.

Arguably the stand-out detailing of the collaboration is Patta’s script logo, which features repeatedly on the sneaker’s midsole. Other details include the red embroidered Jumpman logo, “Team Patta” heel tab and a multi-colored tongue with sections in red, brown and burgundy.

The Air Jordan 7 was chosen by the Patta team due to its long-standing influence on Guillaume Schmidt and Vincent van de Waal after its release in 1992. In reference to this, Patta and Jordan brand will also drop an apparel collection to accompany the Air Jordan 7 release. “The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous,” explained Schmidt. “It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory.”

The full collection will release via Patta’s web store — and London and Amsterdam locations — on May 18, before getting a wider release through the SNKRS app and select stockists on June 15.

In other footwear news, take a look at the Air Jordan 11 in “Light Bone.”

Read Full Article

Patta x Jordan Brand Air Jordan 7

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1228 Users Online

What to Read Next

Disney's Maleficent Returns in Teaser Trailer for 'Maleficent: Mistress of Evil'
Entertainment

Disney's Maleficent Returns in Teaser Trailer for 'Maleficent: Mistress of Evil'

The sequel to 2014’s global box office hit.

adidas by Raf Simons' RS Ozweego Receives the Chrome Treatment
Footwear

adidas by Raf Simons' RS Ozweego Receives the Chrome Treatment

A new metallic take.

Frank Ocean Photographed the 2019 Met Gala for 'Vogue'
Fashion

Frank Ocean Photographed the 2019 Met Gala for 'Vogue'

Check out his candid shots.


BEAMS & Casio Release Two "Clear Skeleton" G-SHOCK Watches
Fashion

BEAMS & Casio Release Two "Clear Skeleton" G-SHOCK Watches

Clean and futuristic.

'Game of Thrones' Season 8, Episode 5 Is Currently the Worst-Reviewed in the Show's History
Entertainment

'Game of Thrones' Season 8, Episode 5 Is Currently the Worst-Reviewed in the Show's History

Along with last week’s episode.

Carlo Rivetti Shares His Vision for Stone Island's Future
Fashion 

Carlo Rivetti Shares His Vision for Stone Island's Future

The CEO speaks on brand heritage, his relationship with Massimo Osti, and growth in Asia.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.