Bandai America is Set to Launch New Tamagotchis

Dropping this July.

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Bandai America is introducing its beloved virtual pet game to the new generation with the Tamagotchi On.

A rework of the 1996 toy, the new gadget follows the plastic, egg-shaped housing of the original and upgraded with a colored-digital screen. The concept of raising your My Tama from birth to adulthood remains essentially the same, but features such as seasonal events and games along with the earning “Gotchi Points” for the virtual store are also available. Aside from feeding and potty training the pet, the Tamagotchi On app will allow players to link up and go on playdates, give gifts, travel and even marry. With the possibility of adding a new pet to the lineage, players can have an unlimited number of pets that may take on each other’s genetic features.

The Tamagotchi On will be available in “Fairy Pink,” “Fairy Blue,” “Magic Purple” and “Magic Green” and can be purchased at Target, GameStop, Urban Outfitters and online at Amazon starting July 28.

In other gaming news, Jon Bernthal will be playing the villain in Tom Clancy’s Ghost Recon Breakpoint.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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