HUF Turns to Venice Beach for Summer 2019 Inspiration

The lookbook is set against old town Las Vegas.

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Fashion
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HUF drew influence from founder Keith Hufnagel’s skateboarding days in ’90s New York City for its Spring 2019 drop, and now the brand has set its sights on the West Coast to glean inspiration for its Summer 2019 release. The latest lookbook is set against the gritty old town of Las Vegas, showcasing a floral-infused streetwear mix themed around a Venice Beach landscape.

T-shirts, hoodies and button-downs get stamped with hibiscus flowers and graffiti prints throughout the assortment, with matching board shorts and joggers offering complementary bottoms. Other highlighted graphics include the coy redhead sitting atop a HUF-branded peach and a logo-stamped popsicle, while prints such as checks, stripes and camouflage offer classic patterns within the range. Sleek white slip-ons and colorblocked sneakers finish off the looks.

Priced from $12 USD to $120 USD, the Summer 2019 capsule will release at select retailers, as well as HUF’s website and flagship stores starting on May 16.

This collection is expected to be one of the last for fans to have the chance to buy HUF shoes, as the brand announced last month its plans to discontinue the category.

 

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HUF Summer ‘19 coming soon. ⠀⠀ #hufsummer19 #hufworldwide

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The Summer ‘19 Collection drops in stores and online 5.16.19 #hufsummer19 #hufworldwide

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