Fendi Logos Get Fluorescent Curves in New "Roma Amor" Capsule Collection

Designed in partnership with British graffiti artist Pref.

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Fashion
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Fendi is infusing a vibrant and fluorescent sensibility into its newest “Roma Amor” capsule collection, tapping British graffiti artist Pref to create vivid graphics of the label’s signature logos. The house’s “FF” emblem and “Roma Amor” verbiage get refreshed with neon details and curved designs, offering colorful ready-to-wear options for its men’s, women’s, kid’s and accessory ranges.

Casual menswear pieces such as T-shirts, joggers and button-downs have been printed with a wavy new brand emblem, which is featured in a rainbow-hued palette throughout. The logo takes on a 3D effect when patched onto a leather bomber jacket, its bold colors taking the spotlight on the all-black piece. Elsewhere, an oversized neon green puffer is balanced by the familiar brown “FF” marker lining the sleeves and interior, while chunky white sneakers and the brand’s new “Gentle Fendi” sunglasses complete the look.

The “Roma Amor” collection launches at Fendi’s webstore and select retail locations starting on May 14.

For more fashion, check out the label’s miniature Pequin Striped Messenger Bag.

 

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Take your front row seat, the next chapter of the #FFSeries will start on May 10th. #FendiRomAmor Discover more on @fisforfendi.

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