Gentle Monster & Fendi Collaborate for "Gentle Fendi" Eyewear Capsule & Café

Creating two unique sunglasses alongside a Seoul-based installation.

By
Fashion
6,555 Hypes 0 Comments

South Korean eyewear imprint Gentle Monster has teamed with renown luxury fashion house Fendi to create a collaborative capsule collection entitled “Gentle Fendi.” The collection, which launches on April 30, merges the sunglass imprint’s innovatively off-kilter design and with Fendi’s expert craftsmanship in order to create two unisex models of eyewear.

The first of the two models is the Gentle Fendi No. 1, which features a narrow cat-eye frame with various logo details marking throughout. The logo of both brands marks the tips of the eyewear, with the overall model reflecting on Gentle Monster’s unpredictable design methodology, as well as Fendi’s lively spirit and history. The second model, the Gentle Fendi No. 2, is an oversized, aviator-like frame that features bright color details throughout, and is said to be based on the contrasting identity of each brand. Both models come in three separate colorways as pictured above.

Alongside the launch of the collaboration, both brands have come together for a special pop-up shop entitled the Gentle Fendi Café, which will take place at Gentle Monster’s flagship in the Apgujeong district of Seoul, South Korea. The installation will take place for three months, starting May 8 and ending July 29, whereby visitors can experience various art installations based on the collection and brands, as well as experience various exclusive treats created specifically for the café.

You can check out the campaign, model, and product shots in the gallery above. If you’re interested in visiting the café installation, the address and hours are located below.

Gentle Fendi Café
22, Apgujeong-ro 10-gil, Gangnam-gu
Seoul, Republic of Korea
May 8 – July 29 (Closed on Mondays)
11 a.m. – 8 p.m.

In case you missed it, Alexander McQueen recently dropped a pattern-heavy lookbook for Fall/Winter 2019.

Read Full Article

What to Read Next

Hot Toys Release an 'Avengers: Endgame' Version of War Machine
Design

Hot Toys Release an 'Avengers: Endgame' Version of War Machine

With 30 points of articulation.

Matt Martians Turns a New Leaf in Latest Album 'The Last Party'
Music

Matt Martians Turns a New Leaf in Latest Album 'The Last Party'

The Internet member sings of starting over again.

Gucci's Oversized Tapestry Backpack Honors Traditional Textile Art
Fashion

Gucci's Oversized Tapestry Backpack Honors Traditional Textile Art

Expanding on its carrying options.


10 Luxury Sneakers Perfect for Spring 2019
Footwear 

10 Luxury Sneakers Perfect for Spring 2019

Featuring Off-White™, Gucci, Prada, Vetements, Rick Owens and more.

Virgil Abloh Might Have Previewed a New Drake x Swae Lee Collaboration
Music

Virgil Abloh Might Have Previewed a New Drake x Swae Lee Collaboration

Dropped during his Coachella Weekend Two set.

DC Shoes Reintroduces Premium Fashion-Inspired "Luxe Pack"
Footwear

DC Shoes Reintroduces Premium Fashion-Inspired "Luxe Pack"

A lavish take on the Legacy OG and Lynx OG.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.