South Korean eyewear imprint Gentle Monster has teamed with renown luxury fashion house Fendi to create a collaborative capsule collection entitled “Gentle Fendi.” The collection, which launches on April 30, merges the sunglass imprint’s innovatively off-kilter design and with Fendi’s expert craftsmanship in order to create two unisex models of eyewear.
The first of the two models is the Gentle Fendi No. 1, which features a narrow cat-eye frame with various logo details marking throughout. The logo of both brands marks the tips of the eyewear, with the overall model reflecting on Gentle Monster’s unpredictable design methodology, as well as Fendi’s lively spirit and history. The second model, the Gentle Fendi No. 2, is an oversized, aviator-like frame that features bright color details throughout, and is said to be based on the contrasting identity of each brand. Both models come in three separate colorways as pictured above.
Alongside the launch of the collaboration, both brands have come together for a special pop-up shop entitled the Gentle Fendi Café, which will take place at Gentle Monster’s flagship in the Apgujeong district of Seoul, South Korea. The installation will take place for three months, starting May 8 and ending July 29, whereby visitors can experience various art installations based on the collection and brands, as well as experience various exclusive treats created specifically for the café.
You can check out the campaign, model, and product shots in the gallery above. If you’re interested in visiting the café installation, the address and hours are located below.
Gentle Fendi Café
22, Apgujeong-ro 10-gil, Gangnam-gu
Seoul, Republic of Korea
May 8 – July 29 (Closed on Mondays)
11 a.m. – 8 p.m.
In case you missed it, Alexander McQueen recently dropped a pattern-heavy lookbook for Fall/Winter 2019.
- HYPEBEAST KR