A Closer Look at HBX's Web 1.0-Themed ASICS GEL-KAYANO 5 OG Collaboration

Dropping later this month.

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Footwear
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The ’90s-inspired collaboration from HBX and ASICS has finally received a global release date following on from its first appearance earlier this month.

Taking its inspiration from the era of the GEL-KAYANO 5 OG‘s release, HBX has reworked the shoe to reference Internet Explorer 5 and dystopian sci-fi films from the late 1990s. The shoe is predominately wrapped in white to reference the transition to a more computerized world that occurred during that time and is contrasted by tonal green suede patches and blue mesh paneling.

HBX will be celebrating its collaboration with ASICS with a physical pop-up experience at its store in Hong Kong from May 24. VIPs and fans will be able to interact with the limited-edition sneaker in a preview which throws its back to 1999 with various archival experiences to get involved with.

To purchase the shoe, customers will have to patiently wait until May 28 where the collaborative pair will release on HBX’s website for £140 GBP (approx. $180 USD). HBX also has a lucky few covered as it is running a giveaway raffle until May 30 online and on its Instagram feed. For now, head over to the HBX x ASICS flash microsite to experience Web 1.0 and find out more.

For more collaborative ASICS, take a look at GmbH’s GEL-KAYANO 5 OG, which is set to release soon.

 

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Coming Soon: ASICS x HBX GEL-KAYANO TM 5 OG will be available online and in-store soon. Stay tuned for more details. @asicstiger

A post shared by HBX (@hbx) on

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HBX x ASICS GEL-KAYANO 5 OG “Web 1.0”

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