Nike's Air Max Plus Gets a Dose of Heavy Branding
Creating a checkerboard-like effect.
![Nike Air Max Plus Black White Release miniature logo branding CJ5331-100](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F05%2Fnike-air-max-plus-black-white-mini-branding-release-1.jpg?cbr=1&q=90)
![Nike Air Max Plus Black White Release miniature logo branding CJ5331-100](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F05%2Fnike-air-max-plus-black-white-mini-branding-release-2.jpg?cbr=1&q=90)
![Nike Air Max Plus Black White Release miniature logo branding CJ5331-100](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F05%2Fnike-air-max-plus-black-white-mini-branding-release-3.jpg?cbr=1&q=90)
![Nike Air Max Plus Black White Release miniature logo branding CJ5331-100](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F05%2Fnike-air-max-plus-black-white-mini-branding-release-4.jpg?cbr=1&q=90)
After seeing a “Volt/Bright Crimson” makeover and a summer-ready “Palm Pack” last month, Nike returns to heavy branding for its coveted Air Max Plus model.
Taking on monotoned vibes, this new iteration is almost dressed entirely in white right down to its signature Air unit-housing midsole. Over on the eye-catching upper, miniature black “Nike” motifs are featured throughout, almost forming a checkerboard-like pattern. The contrasting black color then comes in on the outsole, mini Swoosh insignia, and tongue tab branding. Finally translucent TPU overlays add a subtle effect to the shoe’s overall look.
This Nike Air Max Plus is now available at select Nike retailers such as Titolo for $190 USD.
For more sneaker releases, Cactus Plant Flea Market blossoms with VaporMax release in this week’s footwear drops.