Gucci has enlisted Harmony Korine to photograph its Pre-Fall 2019 tailoring campaign starring Harry Styles. Korine has worked with Gucci in the past, including on the Pre-Fall men’s and women’s lookbook. For the House’s tailoring collection, Korine captures Harry Styles as an eclectic, care-free character surrounded by piglets, swans and Roman busts.
The campaign shoot spotlights Alessandro Michele‘s fascination with antiquities and challenges the norms of formalwear through the contrast between Gucci suits and the campaign’s setting. Pieces worn by Styles are oversized and nod to the 1970s, with standout pieces including a double-breasted velvet blue suit and pink blazer with exaggerated lapels. Throughout the tailoring campaign, Styles is seen sporting a number of Gucci accessories such as a Crocodile leather Zumi shoulder bag, white leather sandals and a frame-logo coated cotton tote bag.
Take a look at the Harmony Korine-shot Pre-Fall 2019 tailoring campaign in the gallery above.
In other news, Gucci recently faced a backlash against its $800 USD turban.
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In a new campaign envisioned by Creative Director @alessandro_michele, @harrystyles returns as the face of #GucciTailoring. Captured by #HarmonyKorine, the singer, songwriter and actor plays an eccentric yet nonchalant character accompanied by a gang of animals. Discover more through link in bio. #AlessandroMichele #GucciPreFall19 Music: “Shower In The Rain” Softboiled Eggies
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