Update: Patta Announces Preorder for AJ7 Collaboration

Update: Patta has taken to its Instagram, as seen below, to announce an early access preorder exclusively for the people of Amsterdam, and more specifically, people within a 60km radius. For any of those that fit the bill, you can ⁣reserve your Patta x Air Jordan 7 via the SNEAKRS app tomorrow, April 24, then pick them up on April 26 at Patta’s Zeedijk 61 location. Be on the lookout for news surrounding a wider release; fingers-crossed.

April 21,2019: Here’s an official look at the sneaker courtesy of Patta’s Instagram feed.

April 21, 2019: A leaked photo of the Patta x AJ7 sneakers hit social media this afternoon; check it out below.
April 20, 2019: Patta recently shared a teaser on Instagram to announce an upcoming partnership with Jordan Brand. While details were sparse on the company’s post, GM Tim Sabajo went on the German sneaker podcast “Oh, Schuhen!” and confirmed that the collaboration would involve a take on the Air Jordan 7 with two colorways — one being a global release, while the other will be exclusive to Patta.

He also shared that a ’90s-themed apparel and accessories lineup would be included with tracksuits, shorts and hats. Listen to the podcast starting at 53:44 for the interview where Sabajo talks more about why he chose the VII, a look back at their famed Air Max 1, and why people might want to be in New York around September.

Meanwhile, sneaker enthusiast zsneakerheadz shared more information via Instagram, revealing a rumored drop date of June 2019 and two possible colorways of the model: Shimmer/Tough Red-Velvet Brown-Mahogany Pink and Icicle/Sequoia-River Rock-Light Crimson.

The Dutch imprint has a longstanding history with Nike, teaming up with the retailer on the Nike By You collection. Given Patta’s revered reputation, its newest endeavor with Jordan Brand will undoubtedly include a highly anticipated release. Be sure to check back for an official first look and read up on Patta’s latest pop-up event in Lagos.