Update: Patta Announces Preorder for AJ7 Collaboration

Exclusively to the people of Amsterdam…for now.

By
Footwear
35,692 Hypes 23 Comments

Update: Patta has taken to its Instagram, as seen below, to announce an early access preorder exclusively for the people of Amsterdam, and more specifically, people within a 60km radius. For any of those that fit the bill, you can ⁣reserve your Patta x Air Jordan 7 via the SNEAKRS app tomorrow, April 24, then pick them up on April 26 at Patta’s Zeedijk 61 location. Be on the lookout for news surrounding a wider release; fingers-crossed.

April 21,2019: Here’s an official look at the sneaker courtesy of Patta’s Instagram feed.

April 21, 2019: A leaked photo of the Patta x AJ7 sneakers hit social media this afternoon; check it out below.
April 20, 2019: Patta recently shared a teaser on Instagram to announce an upcoming partnership with Jordan Brand. While details were sparse on the company’s post, GM Tim Sabajo went on the German sneaker podcast “Oh, Schuhen!” and confirmed that the collaboration would involve a take on the Air Jordan 7 with two colorways — one being a global release, while the other will be exclusive to Patta.

He also shared that a ’90s-themed apparel and accessories lineup would be included with tracksuits, shorts and hats. Listen to the podcast starting at 53:44 for the interview where Sabajo talks more about why he chose the VII, a look back at their famed Air Max 1, and why people might want to be in New York around September.

Meanwhile, sneaker enthusiast zsneakerheadz shared more information via Instagram, revealing a rumored drop date of June 2019 and two possible colorways of the model: Shimmer/Tough Red-Velvet Brown-Mahogany Pink and Icicle/Sequoia-River Rock-Light Crimson.

The Dutch imprint has a longstanding history with Nike, teaming up with the retailer on the Nike By You collection. Given Patta’s revered reputation, its newest endeavor with Jordan Brand will undoubtedly include a highly anticipated release. Be sure to check back for an official first look and read up on Patta’s latest pop-up event in Lagos.

Read Full Article

What to Read Next

Converse Enlists Koché, Feng Chen Wang & Faith Connexion for Mega-Capsule Collection
Footwear

Converse Enlists Koché, Feng Chen Wang & Faith Connexion for Mega-Capsule Collection

Delivering Chuck ’70s, ERX’s, One Star’s and “Girl Power.”

Scrapbook: Coachella 2019
Music 

Scrapbook: Coachella 2019

Here’s what we saw and learned at Empire Polo Club this year.

Vincent Van Gogh’s Masterful ‘Sunflowers’ Paintings to Go on Display This Summer
Arts

Vincent Van Gogh’s Masterful ‘Sunflowers’ Paintings to Go on Display This Summer

Slated to launch this June at the Van Gogh Museum.


Nike's Latest Air VaporMax 2019 Blends Technical Details With Summer-Ready Color
Footwear

Nike's Latest Air VaporMax 2019 Blends Technical Details With Summer-Ready Color

Best of both worlds.

Amazon China's Marketplace Is Shutting Down
Tech

Amazon China's Marketplace Is Shutting Down

The company will cease the E-commerce business this summer.

sacai Taps Dr. Woo for a Limited Edition Capsule
Fashion

sacai Taps Dr. Woo for a Limited Edition Capsule

Set to hit Dover Street Market locations around the world.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.