Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook

Drawing inspiration from the now-infamous air unit.

Footwear
5,987 Hypes 1 Comments

Pigalle and Stéphane Ashpool have highlighted Jordan Brand’s all-new Proto-Max 720 “Gym Red,” following the sneaker silhouette’s highly anticipated release.

The photoshoot and lookbook from the Pigalle team continue the hype around the new Proto-Max 720, with A Ma Maniere recently dropping its own editorial shoot featuring T.I. Stéphane Ashpool enlisted his Pigalle crew for a “Gym Red”-inspired lookbook, highlighting the new sneaker alongside Jordan-branded apparel. The black and red sneaker was paired with black and red coats, hats and tailored tracksuits, captured in a set inspired by the 720’s gigantic Air unit.

The futuristic editorial sees perspex wrapping transform the minimalistic photoshoot into something more conceptual, and was captured by Alex Morin. Take a look at the Pigalle-styled shoot of the Jordan Proto-Max 720 “Gym Red” in the gallery above.

The “Gym Red” edition continues Jordan’s Flight Utility range, constructed from a lightweight ripstop nylon upper inspired by space travel. The sneaker will drop on March 21 for $200 USD at select Jordan stockists worldwide.

In case you missed it, here is everything you need to know about the limited edition A Ma Maniere x Jordan Proto-Max 720 drop.

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Jordan Proto-Max 720 “Gym Red”

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