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Founded in 2008 by Stephane Ashpool, Pigalle carries a curated selection of sneakers, streetwear, and hard-to-find Japanese brands. Pigalle as a brand portrays a Parisian cool ethos and was named after a former red-light district in Paris. They have expanded their line by collaborating with Nike for a basketball-inspired sportswear range, whilst releasing dual-branded Air Force 1 and Air Raid Silhouettes.