Jordan Brand Continues Flight Utility Design Spirit With New Models
Showcasing an obsession with flight.
Following an exclusive look at the Jordan Apex-Utility, Jordan Brand proceeds with its Flight Utility spirit by officially revealing the forthcoming Proto-Max 720, Proto-React, and Apex React silhouettes. The new batch of models repackages the Air Jordan 33 through a lifestyle lens where “off-court comfort is paramount,” says VP of Design for Jordan Brand, David Creech. The line’s obsession with flight is displayed through innovative technology such as the 720 Air Max unit or lightweight React cushioning. Both Proto-Max 720 and Proto-React sneakers share shrouded uppers while the range’s Apex React is made up of Flyknit weaving. Additional features found throughout all three models include its heel strap, along with space-inspired Jumpman branding throughout.
The Jordan Brand’s Proto-Max 720, Proto-React and Apex React will begin to launch globally at select retailers and online on April 1. Fans of Jordan’s retro models can also browse through imagery of special March Madness-inspired PEs.
