Under Armour's Latest Curry 6 Honors Oakland's Car Culture

Steph Curry’s latest hits ‘NBA 2K19’ before it drops in reality.

Footwear
6,448 Hypes 4 Comments

Following the recent “Coy Fish” colorway, Stephen Curry‘s signature shoe is receiving a more understated makeover. The Curry 6 “Oakland Sideshow” draws its color scheme from the “sideshow” parties in Curry’s native Oakland, where locals show off their finest automobiles in a lively, jovial environment.

“I was determined to bring my love of cars and pay homage to the ‘Sideshow’ culture here,” Curry noted in a press release. The “Oakland Sideshow” is relatively understated in comparison to the sideshow vehicles, with a dark grey upper and matching midsole. This emphasizes the pops of color at the lace locks and tongue, as well as the speckling that wraps around the heel plate.

Before the special colorway debuts, however, Under Armour has teamed up with NBA 2K19 for a special early in-game launch. Part of the “UA Ruin the Game Challenge,” players will have to take down a team comprised entirely of Currys — not only that, but they must break Curry’s career-record 13 three-pointers in a single game. Those who beat Team Curry — 10 Stephen Currys, 2 Dell Currys and a single Seth Curry — will receive an in-game “Oakland Sideshow,” plus bonuses.

For those looking to snag the real deal, expect the “Oakland Sideshow” to hit retailers on March 1, along with a matching Stance sock. Limited pairs will drop the same day as the “UA Ruin the Game Challenge” — February 22 — via the SC30 x Oakland pop-up in downtown Oakland.

Recently, NBA 2K19 tapped Don C for exclusive in-game clothing.

SC30 x Oakland pop-up
472 9th St
Oakland, CA 94607

Read Full Article

Under Armour Curry 6 “Oakland Sideshow”

More Details in Drops →

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

421 Users Online

What to Read Next

DSO8T3’s Dystopia Gets "Unapologetic & Raw" for New "F*ck That" Video
Music

DSO8T3’s Dystopia Gets "Unapologetic & Raw" for New "F*ck That" Video

Off his forthcoming ‘DEATH TO DYSTO!’ EP.

Night Lovell Enlists $UICIDEBOY$, Wifisfuneral, Lil Gnar & More for 'Goodnight Lovell'
Music

Night Lovell Enlists $UICIDEBOY$, Wifisfuneral, Lil Gnar & More for 'Goodnight Lovell'

The Canadian rapper serves up 18 new tracks.

Jay Rock & Mozzy Deliver Classic West Coast Grooves on "The Other Side"
Music

Jay Rock & Mozzy Deliver Classic West Coast Grooves on "The Other Side"

From Sacramento to Watts, Cali stays active.


Nike Bolsters "Have a Nike Day" Pack With Air Force 1 High Silhouette
Footwear

Nike Bolsters "Have a Nike Day" Pack With Air Force 1 High Silhouette

More purple and coral footwear is on the way.

Sergio Tacchini Relaunches With Youthful STLA imprint
Fashion

Sergio Tacchini Relaunches With Youthful STLA imprint

With over fifty years under its belt, the sporty label is back.

'The Eric Andre Show's' Kraft Punk Lands Adult Swim TV Special
Entertainment

'The Eric Andre Show's' Kraft Punk Lands Adult Swim TV Special

A political debate show set to EDM music.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.