LeBron James Stars in UNKNWN's Debut Private Label Collection Lookbook

Premium essentials approved by King James.

By
Fashion
7,860 Hypes 6 Comments

LeBron James, one of UNKNWN‘s three co-founders, is showcasing his sense of style by starring in the lookbook for the boutique’s debut in-house clothing line. Dubbed “001,” the premiere UNKNWN Collection release is a sophisticated assortment of premium wardrobe essentials, defined by a versatile color palette and approachable cuts.

Complementing UNKNWN’s Hotel and Sport lines, Collection is intended to be a mature offering of garments ideal for daily wear. Premium touches include fabrics sourced from Italy and a variety of custom hardware, the latter of which is all executed in stark gunmetal grey. Free from branding, the neutral-toned jacket, hoodies, T-shirts, overshirts and cropped trousers are a natural accompaniment to the retailer’s selection of designer lines and accessories.

Though most of the goods are effortlessly understated, a variety of pieces are thoughtfully upgraded with subtle details to maximize functionality. For instance, the flannel overshirts sport elbow patches for reinforcement and a quilted lining for extra warmth, while the sleeves of the knitted shirt-jacket are slightly elongated for a slight insouciance.

Shop the in-house line on UNKNWN’s website and at the boutique’s Wynwood and Aventura locations when it launches December 19.

UNKNWN recently celebrated the launch of its Wynwood location with Thom Browne and BAPE collaborations.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Nike Air Force 1 Appears in Premium "Fossil" Colorway
Footwear

Nike Air Force 1 Appears in Premium "Fossil" Colorway

Playing with tone and texture.

ICA Boston Acquires Diverse Works by Njideka Akunyili Crosby, William Kentridge & More
Arts

ICA Boston Acquires Diverse Works by Njideka Akunyili Crosby, William Kentridge & More

To develop “richer artistic, cultural, and historical narratives.”

Vince Staples Drops "Hell Bound" Single With New Streaming Service-Inspired Website
Music

Vince Staples Drops "Hell Bound" Single With New Streaming Service-Inspired Website

Hosting “all things Vince.”


CLOT Drops Seasonal Capsule Covered in Signature ALIENEGRA Pattern
Fashion

CLOT Drops Seasonal Capsule Covered in Signature ALIENEGRA Pattern

A new mix of colors exclusive to JUICE stores.

ABC News Is 'Celebrating Marvel's Stan Lee' in New TV Special
Entertainment

ABC News Is 'Celebrating Marvel's Stan Lee' in New TV Special

‘Celebrating Marvel’s Stan Lee’ airs Friday, December 20.

Tesla Launches $2K USD "Acceleration Boost" for Model 3
Automotive

Tesla Launches $2K USD "Acceleration Boost" for Model 3

From 0-60 mph even faster than before.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.