LeBron James Stars in UNKNWN's Debut Private Label Collection Lookbook
Premium essentials approved by King James.
LeBron James, one of UNKNWN‘s three co-founders, is showcasing his sense of style by starring in the lookbook for the boutique’s debut in-house clothing line. Dubbed “001,” the premiere UNKNWN Collection release is a sophisticated assortment of premium wardrobe essentials, defined by a versatile color palette and approachable cuts.
Complementing UNKNWN’s Hotel and Sport lines, Collection is intended to be a mature offering of garments ideal for daily wear. Premium touches include fabrics sourced from Italy and a variety of custom hardware, the latter of which is all executed in stark gunmetal grey. Free from branding, the neutral-toned jacket, hoodies, T-shirts, overshirts and cropped trousers are a natural accompaniment to the retailer’s selection of designer lines and accessories.
Though most of the goods are effortlessly understated, a variety of pieces are thoughtfully upgraded with subtle details to maximize functionality. For instance, the flannel overshirts sport elbow patches for reinforcement and a quilted lining for extra warmth, while the sleeves of the knitted shirt-jacket are slightly elongated for a slight insouciance.
Shop the in-house line on UNKNWN’s website and at the boutique’s Wynwood and Aventura locations when it launches December 19.
UNKNWN recently celebrated the launch of its Wynwood location with Thom Browne and BAPE collaborations.
