LeBron James, one of UNKNWN‘s three co-founders, is showcasing his sense of style by starring in the lookbook for the boutique’s debut in-house clothing line. Dubbed “001,” the premiere UNKNWN Collection release is a sophisticated assortment of premium wardrobe essentials, defined by a versatile color palette and approachable cuts.
Complementing UNKNWN’s Hotel and Sport lines, Collection is intended to be a mature offering of garments ideal for daily wear. Premium touches include fabrics sourced from Italy and a variety of custom hardware, the latter of which is all executed in stark gunmetal grey. Free from branding, the neutral-toned jacket, hoodies, T-shirts, overshirts and cropped trousers are a natural accompaniment to the retailer’s selection of designer lines and accessories.
Though most of the goods are effortlessly understated, a variety of pieces are thoughtfully upgraded with subtle details to maximize functionality. For instance, the flannel overshirts sport elbow patches for reinforcement and a quilted lining for extra warmth, while the sleeves of the knitted shirt-jacket are slightly elongated for a slight insouciance.
Shop the in-house line on UNKNWN’s website and at the boutique’s Wynwood and Aventura locations when it launches December 19.