Following up on its recent collaboration with LA-based garment studio and basketball-lifestyle label Bristol Studio, LeBron James and Maverick Carter‘s UNINTERRUPTED brand is partnering up with Pandora to release athlete playlists.
These exclusive playlists will allow subscribers to listen to the same playlists that their favorite athletes are listening to before game time. LeBron aptly kicked off the new campaign just ahead of the Lakers game against the Dallas Mavericks last night. His “Revenge SZN” playlist includes DaBaby’s “Intro,” 2Pac’s “Ambitionz Az A Ridah,” JAY-Z’s “Politics as Usual,” and Meek Mill’s “100 Summers.” Additionally, starting today more playlists will be released specifically curated by Odell Beckam Jr., Rob Gronkowski, Angel McCoughtry, Dion Waiters, Lexie Brown, Lonzo Ball, Mo Bamba, Draymond Green, Nate Burleson, Chiney Ogwumike, and Adam Rippon. Each list will include an into and 25 songs chosen by the respective athlete.
“We are very excited to collaborate with UNINTERRUPTED, a unique and innovative content creator, to allow listeners to make a deeper connection with their favorite athletes,” said Scott Greenstein, president and chief content officer of SiriusXM in a press release. “Through this exclusive offering, we are providing listeners with access to the music the athletes are listening to, whether warming up or working out to prepare for a game or just what they listen to in their free time … Music and sports are strongly linked and this creative partnership will create a unique listening experience that brings together both worlds.”
Head over to Pandora to listen now. Click on each athlete’s name above to be redirected to their playlist. More athlete playlists will follow so keep it locked here.
For more music-related news, Stormzy stopped JAY-Z from getting on a track with him and Ed Sheeran.