MGMT Pays Homage to Retro Music Videos in Visual for "In the Afternoon"

The first single off the duo’s newest label, MGMT Records.

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Music
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Psych-pop duo MGMT has shared the music video for their newest single, “In the Afternoon.” Produced and directed by Andrew VanWyngarden and Ben Goldwasser — the tandem behind the group — the visual gives off a gentle whiff of nostalgia right from the get-go, revealing the track and music video information on the bottom left-hand corner like it was playing on a music TV channel from the ’90s. The visual itself, however, plays a more modern route and features clips of the two overlayed with vivid patterns and artworks to create a mind-altering effect for the viewer.

MGMT also took this opportunity to introduce their newest label, MGMT Records. It’s worth noting that while “In the Afternoon” is released the new name, the duo’s last studio album Little Dark Age and every other studio album dropped before it was credited to Columbia Records. The single is included in a limited 12” of the same name and features a B-side entitled “As You Move Through,” releasing March 2020.

Watch MGMT’s “In the Afternoon” music video above.

Elsewhere in music, J. Cole has announced the second annual Dreamville Festival.

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Image Credit
Noam Galai/Wireimage/Getty Images

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