To celebrate its 10th anniversary, SMG is teaming up with Miracle Coffee for a brand new concept store in Shanghai, China. Designed by singer, producer and actor JJ Lin, the store receives a vintage makeover, boasting wood paneling, turquoise-colored surfaces and counters in a retro speckled pattern. Miracle Coffee’s coffee packaging and tumblers sport the same playful pattern.
For the opening of the Shanghai concept store, Miracle Coffee has redesigned its logo, changing it from blue to green and integrating SMG’s signature military-style — an aesthetic inspired by the brand’s name which means “Still Moving Under Gun Fire.” SMG is also dropping a series of limited edition items at the Shanghai concept store, based on the idea of “RESURGENCE.” The collection includes outerwear, T-shirts, hats and accessories; designs incorporate “SMG” branding, the theme of “RESURGENCE” and the Shanghai store opening into a logo-heavy range of oversized silhouettes and statement jewelry.
Take a look inside JJ Lin’s SMUDGE Store in the gallery above and head over to SMG’s website for more information on upcoming collection releases. The SMUDGE Store opens today in Huangpu District, Shanghai.
394 Changle Road
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2019年是SMG品牌成立十年的時程， 而在這個特別的時間點，SMG團隊也藉由上海SMUDGEstore的重新開啟，賦予店舖更進階的樣貌以及內容。 這次，SMG攜手Miracle Coffee共同打造這個複合式概念店鋪。 11月11日起，週一到日早上10點-晚上9點， SMUDGEstore上海店歡迎各位SMG ARMY的光臨！ SMUDGEstore Shanghai：上海市黃浦區長樂路394號 #smglife #SMUDGEstore #MiracleCoffee #stillmovingundergunfire #miraclecoffeegreenlabel #SMG1307 #smgxsmg