Louis Vuitton Spotlights Virgil Abloh's Graphic-Heavy Pre-SS20 Collection in Latest Campaign

Capturing “the collective energy of today’s youth.”

By
Fashion
24,388 Hypes 24 Comments

Virgil Abloh‘s Pre-Spring/Summer 2020 collection for Louis Vuitton has been captured in a new campaign that focuses on “the collective energy of today’s youth.”

Following an official unveiling of the pre-season pieces back in October, the French fashion house now goes into further detail by providing up-close, on-body and styled shots of the eclectic pieces. Notable garments spotlighted in the campaign include Abloh’s recently-revealed “Monogram Legacy” bags, the Studio Jacquard crew neck featuring an anonymous numbered group of people representing Abloh’s design team, the Quilted 3D-Effect Chain sweatshirt and the online-exclusive Persian Jacquard Half-Zip polo.

Models are also seen wearing the pre-season jewelry, notable an LV-emblem ring and matching bangle, as well as a range of Cuban link chains. Color comes in the form of new backpacks and a selection of LV 408 sneakers, while prints appear on the camouflage monogram windbreaker and the hand-spraypainted workwear jacket.

Take a look at the Louis Vuitton Pre-Spring/Summer 2020 campaign in the gallery above, and shop a selection of the pieces online and in LV boutiques worldwide now.

In related news, Louis Vuitton and Virgil Abloh have unveiled the futuristic “2054” collection.

Read Full Article

What to Read Next

Patrick-Louis Vuitton Passes Away
Fashion

Patrick-Louis Vuitton Passes Away

The fifth generation descendant was head of special orders.

Diesel Announces Retrospective Book with Rizzoli
Fashion

Diesel Announces Retrospective Book with Rizzoli

Edited by writer Susie Lau.

Palace's Juventus x adidas Football Collab Is Dropping This Week
Fashion

Palace's Juventus x adidas Football Collab Is Dropping This Week

Mark your calendars.


Jammer Wants You to Be Wary of Social Media
Music 

Jammer Wants You to Be Wary of Social Media

Grime’s elder statesman discusses online negativity, the new consumption of music and more.

New Balance Drops Limited Edition MSX-RACER "CORDURA PACK"
Footwear

New Balance Drops Limited Edition MSX-RACER "CORDURA PACK"

Modernizing past silhouettes.

Sheriff & Cherry Is Here to Brighten up Winter With Its Colorful ELKA Rainwear Collaboration
Fashion

Sheriff & Cherry Is Here to Brighten up Winter With Its Colorful ELKA Rainwear Collaboration

Releasing ponchos, raincoats and bucket hats for FW19.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.