After releasing technical-heavy pieces for Fall/Winter 2019 earlier this year, LOEWE returns with a seasonal collection inspired by British ceramicist William De Morgan’s tile designs. The capsule departs from the previous collection’s utilitarian aesthetics and sustainably-driven designs in favor of a decadent selection of apparel and accessories.
The English potter and tile designer worked for Morris & Co. from 1863 to 1872 and developed his own innovative methods of firing, glazing and coloring. LOEWE’s collection pays homage to his fantastic creatures and floral arabesques; intricate details are enlarged onto coats and bags, while others are hand-stitched onto knitwear and scarves. Highlights of the collection include a black leather jacket with a crimson dodo painted on the back and a peacock-print trench coat in indigo, cerulean and green. LOEWE’s bag silhouettes, such as the Puzzle, Hammock and Gate, are covered with De Morgan’s drawings of peacock feathers and flowers.
In a collection in which “the imagination is set free, and the magical is blended with the everyday,” De Morgan’s artwork comes to life on ready-to-wear items. Dodos and hoopoe birds find their way onto trousers and skirts, while rabbits and partridges cover Lazo shopper bags, Bucket bags, small wallets and cardholders. Bold statement pieces, as well as everyday apparel and accessories, are updated with luxe details that reflect De Morgan’s longstanding mastery of craft skills.
“Each year we have tackled different Arts and Crafts heroes of mine,” Jonathan Anderson, Creative Director at LOEWE, explains. “For me, it was a very natural process to do William De Morgan, he was a big collaboration in the Arts and Crafts movement and a true fantasist in that movement.”
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The work of British ceramicist William De Morgan is celebrated in LOEWE’s new capsule collection conceived as a world of colour, texture and playful imagination. De Morgan was renowned for his Arts and Crafts tile designs. Now his fantastic creatures and floral arabesques are reimagined in this capsule collection of ready-to-wear, accessories and charms for both men and women. Certain details are enlarged on coats and bags, while others are hand-stitched onto oversized scarves and knitwear. Some garments, such as a woollen dragon’s tail, or a horned knitted beanie, remake the wearer as a monster themselves. This is a collection in which the imagination is set free, and the magical is blended with the everyday. The capsule collection is available from 14th November in store and on loewe.com #LOEWE #LOEWEDeMorgan Creative Direction @Jonathan.Anderson and @MMparisdotcom Photography @CraigMcDeanStudio Styling @BenjaminBruno_ Hair @AnthonyTurnerHair Make-up @LynseyAlexander Set design @AndyHillmanStudio Production @HolmesProduction Special thanks to The De Morgan Foundation.