Since 2009, Cult of Individuality has prided itself on creating jeans for everyone — from rappers and musicians to the Silicon Valley tech developers to the rebellious contrarian and everything in between. Celebrating ten years, the brand is releasing their fall/winter 2019 collection, which takes its distinct approach to denim to a new level.
For the latest offering, Cult of Individuality and designer Ron Poisson embrace contemporary streetwear for a well-rounded selection of garments. As its name suggests, the collection hones in on elevating personal style and expression by using materials and fabrics that add life to clothing. The result is statement-making fur collars on long coats and jackets and branded graphics on puffers, belts, sweaters and hoodies. Leopard print silhouettes and heavy graphics on denim jackets, button shirts and jeans round out the collection. Holistically, the series is a reflection of the label’s cult status thanks to a focus on uniquely crafted garments that offer a modern take on storied methods.
Head to the brand’s website to shop the full fall/winter 2019 collection, which is available now.