Fresh from unveiling Manchester City’s third kit,
The Chelsea third kit is also the first time that NikeConnect technology has been used on a football kit. A logo on the shirt label can be scanned through the Nike app, which will allow fans to access exclusive product, content and experiences. This function also means they can take part in the development of a special Chelsea FC Shirtholder’s Edition “Fan Jersey.” This process will see fans collaborate with Nike designers to create a special “Fan Jersey.” NikeConnect has previously been used on NBA jerseys. Chelsea’s third kit is available from the Nike web store now.
For more from Nike, take a look at the Air Max 180 in “Ocean Bliss/Metallic Silver.”