Nike's Colin Kaepernick Advert Leads to More Pieces Selling Out

The campaign continues to benefit the brand.

By
Fashion
13,398 Hypes 13 Comments

After stocks hit an all-time high and online sales rose by 31%, Nike is continuing to feel commercial benefits from its Colin Kaepernick advert. According to new research from Thomson Reuters Proprietary Research, the 10-day period after the advert was released saw Nike sell-out significantly more products than the corresponding period before the advert was revealed.

Between September 3 and September 13, Nike sold out 61% more of its products than in the 10 days leading up to the adverts release. The same period also saw Nike discount fewer products. The strong financial implications of the advert come after Nike’s share price initially took a hit amidst threats of a boycott.

In other Nike news, the collaborative Off-White™ “Spooky Pack” has a new release date.

Read Full Article
Source
Business of Fashion

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

802 Users Online

What to Read Next

Amazon Go Is Considering Opening up to 3,000 Stores by 2021
Tech

Amazon Go Is Considering Opening up to 3,000 Stores by 2021

Rapid expansion planned.

Another Posthumous Song & Album from Lil Peep Is Set to Release Soon
Music

Another Posthumous Song & Album from Lil Peep Is Set to Release Soon

More music on the way from the late rapper.

This Kanye West Super Fan Is Selling "The Greatest Merch Collection of All-Time"
Music

This Kanye West Super Fan Is Selling "The Greatest Merch Collection of All-Time"

Including unique limited edition sneakers, staff-only tees, and parking lot bootlegs.


Givenchy Releases a Yellow & Black Industrial-Style Lanyard
Fashion

Givenchy Releases a Yellow & Black Industrial-Style Lanyard

Heavy-handed branding.

'America's Got Talent' Contestant Performs Electrifying Cover of Kanye West's "Heartless"
Music

'America's Got Talent' Contestant Performs Electrifying Cover of Kanye West's "Heartless"

The ‘808s & Heartbreak’ classic.

The Jordan Spiz'ike Makes a Comeback in "Olive Green/Grey"
Footwear

The Jordan Spiz'ike Makes a Comeback in "Olive Green/Grey"

Military hues.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.