Colin Kaepernick‘s affect on Nike keeps rising up, having reportedly now boosted Nike‘s stock price, closing at an all-time high of $83.47 USD on Thursday. According to Bloomberg, this announcement comes just 10 days after Nike chose Kaepernick as the face of its latest “Just Do It” campaign and followup “Dream Crazy” ad, and seven days after Nike recored a 31% increase in online sales.
Though initially after announcing Kaepernick as the face of Nike’s new ad caused a dip in the sportswear giant’s sales, Nike’s profit has since turned around after teaming up with the controversial quarterback-turned-activist, with stocks continuing to rise. Keep it locked here for more more on the story as it unfolds.
In related news, Colin Kaepernick’s “I’m With Kap” jerseys sell out within hours.