Read Apple CEO Tim Cook's Memo to Employees After Company's $1 Trillion USD Valuation

“It’s not the most important measure of our success.”

Tech & Gadgets
17,800 Hypes 15 Comments

Apple has finally hit the $1 trillion USD valuation mark. While Google and Amazon were in talks to be in the race to trillion, it was Apple that reigned triumphant as it closed at $207.39 USD share price yesterday. The iPhone producer is stated to be the first U.S. company publicly listed to reach $1 trillion USD in market value.

With the achievement, CEO Tim Cook sent a memo to Apple employees to share his thoughts and words about what the milestone means to him and the company. Cook says, “It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion.” He also moves on to say thank you to customers, suppliers and business partners as well as developers and all those who have worked and moved on from the company.

Lastly, the CEO talked about the company’s founder Steve Jobs. “Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do,” he states. “In today’s world, our mission is more important than ever.”

Read the full letter below.

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our co-workers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim

In other Apple news, it looks like Huawei is the heaviest competition to the trillion-dollar tech company.

Read Full Article

What to Read Next

Stream Travis Scott's Special 'ASTROWORLD' .WAV Radio Episode Now
Music

Stream Travis Scott's Special 'ASTROWORLD' .WAV Radio Episode Now

His return to the Beats 1 show.

PREMIERE: Chief Keef Links up with CMDWN on New "ROXANNE" Video
Music

PREMIERE: Chief Keef Links up with CMDWN on New "ROXANNE" Video

From Atlanta to Canada and Chicago.

Off-White™'s "Off-Court" Model Now Comes in White & Black
Footwear

Off-White™'s "Off-Court" Model Now Comes in White & Black

Simple, yet effective.

Ryan McGinley Explores Contemporary Identity in "Mirror, Mirror"
Art

Ryan McGinley Explores Contemporary Identity in "Mirror, Mirror"

Providing cameras to diverse participants to freely capture themselves nude in front of mirrors.

An Early Official Look at the Samsung Galaxy Note 9 Surfaces
Tech & Gadgets

An Early Official Look at the Samsung Galaxy Note 9 Surfaces

A tactical leak from Samsung itself.


J.R. Smith Shows Streetwear Loyalty with New Supreme Tattoo
Sports

J.R. Smith Shows Streetwear Loyalty with New Supreme Tattoo

The streaky shooter is Supreme for life.

K2A's "House WW" Mixes the Old With the New
Design

K2A's "House WW" Mixes the Old With the New

A modern oasis.

A-COLD-WALL* Drops “Protective Equipment” Capsule
Fashion

A-COLD-WALL* Drops “Protective Equipment” Capsule

Consisting of protective glasses, face masks and ear plugs.

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration
Fashion

Reigning Champ Taps Muhammad Ali for Commemorative Collaboration

Honoring the people’s champion.

Reebok Drops "Chalk" Sock Run.r & Run.r 96 Sneakers
Footwear

Reebok Drops "Chalk" Sock Run.r & Run.r 96 Sneakers

Designed around the outsoles of a 1996 PUMP EVO prototype.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.