Read Apple CEO Tim Cook's Memo to Employees After Company's $1 Trillion USD Valuation

“It’s not the most important measure of our success.”

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Apple has finally hit the $1 trillion USD valuation mark. While Google and Amazon were in talks to be in the race to trillion, it was Apple that reigned triumphant as it closed at $207.39 USD share price yesterday. The iPhone producer is stated to be the first U.S. company publicly listed to reach $1 trillion USD in market value.

With the achievement, CEO Tim Cook sent a memo to Apple employees to share his thoughts and words about what the milestone means to him and the company. Cook says, “It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion.” He also moves on to say thank you to customers, suppliers and business partners as well as developers and all those who have worked and moved on from the company.

Lastly, the CEO talked about the company’s founder Steve Jobs. “Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do,” he states. “In today’s world, our mission is more important than ever.”

Read the full letter below.

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our co-workers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim

In other Apple news, it looks like Huawei is the heaviest competition to the trillion-dollar tech company.

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Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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