Tim Cook Says Goodbye to Apple Staff in a Final Memo on His Last Day as CEO

The memo marks the end of Cook’s 15-year tenure after succeeding Steve Jobs as Apple CEO in 2011.

Tech & Gadgets
1.0K 0 Comments
Save

Summary

Tim Cook sent a final message to staff on his last day as Apple's CEO

John Ternus officially takes over the chief executive role on September 1, 2026

Cook will remain based at Apple Park as he immediately transitions to Executive Chairman

On August 31, 2026, Tim Cook officially closed out his historic run, sending a final memo to employees on his last day as Apple‘s CEO. This internal message marks the end of an era that began when Cook succeeded Steve Jobs in 2011. During his tenure, he oversaw the tech giant’s massive growth and steered the company into a global dominant force. The memo, as reported by 9to5Macreads:

Team,

Today is my last day as CEO of Apple. This is a moment I always knew would come one day, and yet it is still hard to believe it has arrived and I am writing these words. I love this company and the team behind it, and I couldn’t let this day pass without sending a note to you, to tell you how grateful I am for the outpouring of affection you’ve sent my way, for the way you’ve shown up each and every day, and most of all, for the privilege of a lifetime serving as your leader.

The truth is, whatever there is to say about my success, I know it is all because of you. You have brought out the best in me. In all my life, I have never seen or been with such an extraordinary team of people before, and every day I get to see more examples of that.

There is something truly special about Apple. I am most proud of what an annual report could never capture. This place is proof that culture triumphs over everything. We share a belief that what we build matters, and that we have both the opportunity and the responsibility to leave the world better than we found it. That purpose is part of what makes this place extraordinary. Apple helps nurture it, but I believe it lived within each of you long before you arrived here. It is what brought you to this company and what continues to drive the work you do every day. Together, we have created something far greater than any one of us could have imagined or accomplished alone. And that’s the secret to our success. We bring out the best in each other. We lift each other up. We have made it possible to leave our “dent in the universe,” as Steve once described it, because of who we are and what we believe, because of what we value and how we see the world. How fortunate we are. How fortunate I am.

As you know, I am not leaving Apple. But I am stepping away from a role that I have loved deeply. I will miss this work in ways I can only begin to imagine, even as I remain completely at peace with my decision. I will miss leading you and being with you for every step, even as I take enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John. Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.

I hope you know how much I appreciate you and what an honor it has been to be your CEO. Most of all, I hope you will continue to be proud to be part of this remarkable place we call Apple and always give it your very best. When we bring our whole selves to this work, with care for one another and for the people we serve, there is no limit to the profound difference we can make.

I look forward to seeing you in my new role at Apple Park and around the world.

With all I have and all I am, I am always

Yours,

Tim

John Ternus officially steps up as the new CEO starting September 1, 2026. Having previously served as Apple’s Senior Vice President of Hardware Engineering, he assumes the role following a succession process approved by the Board of Directors. Leadership changes were first announced in April 2026.

Cook credits the staff for the company’s accomplishments in his farewell letter. His final message expresses confidence in the ability of Ternus to continue building world-changing products.

Transitioning from the top title does not mean Cook is leaving the company. He immediately moves into the role of Executive Chairman of the board. Apple Park remains his base of operations. Moving forward in this new capacity, he will assist with various company operations and engage with global policymakers.

Read Full Article

What to Read Next

Tim Cook Steps Down as Apple CEO, Transitions to Executive Chairman
Tech & Gadgets

Tim Cook Steps Down as Apple CEO, Transitions to Executive Chairman

Effective September 1, 2026, John Ternus will step into the role of Chief Executive Officer, continuing Apple’s legacy of innovation and values-driven leadership.

Apple Reclaims World's Most Valuable Company Title From Nvidia With $4.94 Trillion USD Valuation
Tech & Gadgets

Apple Reclaims World's Most Valuable Company Title From Nvidia With $4.94 Trillion USD Valuation

The rally comes ahead of Tim Cook’s transition to executive chairman on September 1, with John Ternus taking over.
2 Sources

Tim Cook Hints Heavy Apple Intelligence Users Will Soon Have to Pay
Tech & Gadgets

Tim Cook Hints Heavy Apple Intelligence Users Will Soon Have to Pay

Speaking on Apple’s Q3 2026 earnings call, the outgoing CEO confirms high-volume usage of the new generative Siri features will require paid add-ons.


Kojima Productions and km5 Turn the 'Death Stranding' BB Pod Into a Wireless CD Player
Tech & Gadgets

Kojima Productions and km5 Turn the 'Death Stranding' BB Pod Into a Wireless CD Player

The translucent orange casing lets users watch the disc spin, echoing the BB Pod’s gel-filled aesthetic.
E 3 Sources

Poetry Distilled Into Glass: Aēsop Rewrites Its Olfactory Legacy With the Fragrant Fables Collection
Fashion

Poetry Distilled Into Glass: Aēsop Rewrites Its Olfactory Legacy With the Fragrant Fables Collection

At the heart of the drop, the new “Unforeseen Aer” Eau de Parfum pairs a crisp “Pure Air” accord with textured nutmeg to explore the beauty of change.

On and POST ARCHIVE FACTION (PAF) Mark Final Collaboration With Current Form 5.0
Footwear

On and POST ARCHIVE FACTION (PAF) Mark Final Collaboration With Current Form 5.0

The two brands bring their six-season partnership to a close with the launch of the Cloudsoma PAF silhouette.

Acqua di Parma Expands Signatures of the Sun Lineup With “Cedro Virtuoso”
Fashion

Acqua di Parma Expands Signatures of the Sun Lineup With “Cedro Virtuoso”

The new Eau de Parfum combines Calabrian bergamot with structured Virginia cedarwood and creamy gourmand accents.

Fakemink and Skepta's First Collaboration Is in the New Stone Island Campaign
Fashion

Fakemink and Skepta's First Collaboration Is in the New Stone Island Campaign

The latest installation of the label’s Community as a Form of Research also features Stephen Graham and 3House.

Duane "Keffe D" Davis Found Guilty of Murder in Tupac Shakur's 1996 Killing
Music

Duane "Keffe D" Davis Found Guilty of Murder in Tupac Shakur's 1996 Killing

Davis was never accused of firing the shots, but Nevada law let jurors convict him of orchestrating the hit.

NÒMARHYTHM TEXTILE and Jordan Brand Launch Collaboration, Reinvigorating Athletic Heritage Through Tokyo Craftsmanship
Fashion

NÒMARHYTHM TEXTILE and Jordan Brand Launch Collaboration, Reinvigorating Athletic Heritage Through Tokyo Craftsmanship

Founders Masako Noguchi and Takuma Sasaki speak to Hypebeast in an exclusive interview about bringing their Tokyo textile vision to a global athletic stage.


Carlos Alcaraz Returned to the US Open in New Cactus Jack x Nike. Then, Travis Scott Dropped a Full "Cactus Court" Collection.
Fashion

Carlos Alcaraz Returned to the US Open in New Cactus Jack x Nike. Then, Travis Scott Dropped a Full "Cactus Court" Collection.

La Flame cheered Alcaraz on from the stands, before lifting the veil on the full slate of Cactus Jack x Nike apparel and footwear a few minutes after the match.

Maluma Goes Back to His Roots With Hot Wheels and “La Matrona”
Automotive

Maluma Goes Back to His Roots With Hot Wheels and “La Matrona”

We chatted with Maluma about his lifelong fascination with cars and why the Toyota Land Cruiser FJ60 felt like the right vehicle for his Hot Wheels debut.

The Met Cancels John Galliano Exhibition
Fashion

The Met Cancels John Galliano Exhibition

“I remain fully accountable for the pain caused by my words in the past, particularly the hurt I caused to the Jewish and Asian communities, and I remain deeply sorry for it,” Galliano stated.

Es Devlin Builds a Temporary Society in FUTURA SEOUL
Art

Es Devlin Builds a Temporary Society in FUTURA SEOUL

Brining together three decades of immersive work exploring presence, participation and the spaces we share.

Sage Elsesser's "Simple, Not Easy" Approach to Style
Footwear

Sage Elsesser's "Simple, Not Easy" Approach to Style

While Navy Blue’s lyrics are riddled well-penned complexities, when it comes to fashion, Sage Elsesser keeps it simple — and comfortable. The latest face of UGG, Elsesser explains why “the greatest luxury is comfort.”

No Tricks in ‘26: Public School’s New York State of Mind
Fashion Digital Cover

No Tricks in ‘26: Public School’s New York State of Mind

Presented by Toyota
After seven years away from the runway, Dao-Yi Chow and Maxwell Osborne return to Public School older, wiser, and ready to rethink the New York uniform for a new generation.

More ▾
 

Sources