UPDATE: We now have official imagery of the collaboration, dropping August 17.
KITH is on a roll and its latest work continues a collaboration with two iconic brands in Coca Cola and Converse. Ronnie Fieg had teased a return for the collab for the majority of July and now he has revealed a full capsule collection that will focus on the Chuck 70 as well as adding apparel.
The shoes are specifically dedicated to countries, with models for USA, France, Russia and China. The point of difference, colorways aside, is in the embroidered large logos to the side and heel, which are in the local languages of each country featured. The KITH x Coca Cola x Converse capsule collection will be available at all KITH shops and KITH.com on August 17 with each pair retailing for $150 USD each.
When working with Coke, I work on products I want to collect and make sure its kept pinnacle in the timeline. Bridging Coke and Converse was a no brainer for me. Two all American pioneer brands that stand for so much more than the goods they create. For this round we used raw edged heavy weight denim in colors to represent different countries and languages that are all so iconic to the world. The countries presented in this collection are USA, France, Russia, and China (in the order above). The Kith x Coke collection will release next Saturday, 8/18/18. Look book coming soon.
- Sneaker News