Watch a Preview of JAY-Z’s “Kill Jay Z” Video

It will drop this Friday.

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JAY-Z‘s “Kill Jay Z” is the next video to come from 4:44. On Monday, Tidal released a teaser via social media along previewing the video and its release date, July 21 (Friday.) The 36-second black-and-white teaser slowly pans out as a man lies in a desert. Back in June, TIDAL dropped a teaser of “Kill Jay Z” that finds a teenager running in slow motion while donning a t-shirt that says “STAY BLACK.” Watch the teasers below and stay tuned for the video drop this Friday.

In other news, JAY-Z’s 4:44 has become his 14th Billboard 200 No. 1. The album moved 262,000 album units, 174,00 of which came from traditional album sales by the week ending July 13. JAY-Z’s 4:44 director, Arthur Jafa, currently has an art exhibition that you should see.

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