White Mountaineering Enhances Retro Outdoor Styles for SS19

Alongside colorful adidas collabs.

Fashion
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White Mountaineering has been a tried-and-true Japanese staple for those who’ve long been in-the-know. The Yosuke Aizawa-lead label has redefined the modern outdoor aesthetic by mixing in street-centric designs as well as functional details.

The story continues on for Spring/Summer 2019 but this time, colors get enhanced to give the range a more retro feel. Hard-to-miss plaids, mixed-sized stripes, and other colorfully charged patterns dominate the collective. There are more subdued pieces in the mix but it’s the vibrant silhouettes that steal the show. Outerwear, trousers, shirts and shorts have distinct cuts accentuated by the technical fabrics used. And if you’re wondering about WM’s seasonal collab with adidas, don’t fret, some colorful shoe models from the partnership also join the party.

Take a look at the full collection above and one of the WM x adidas sneakers below. Make sure to keep posted on our Paris Fashion Week Spring/Summer 2019 coverage.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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