G-SHOCK and ASICS Link up for Special Gel-Mai Knit Pack

Two globally known brands connect.

Footwear
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Famed global watch brand G-SHOCK and athletic footwear brand ASICS have linked up for a special pack. The upcoming release sees the Gel-Mai Knit in two colorways — black and white. Praised for its superior comfort, the silhouette features knit underlays, sturdy leather cage, Gel cushion and supportive rubber outsoles. Lastly, G-SHOCK branding is placed to highlight the momentous partnership.

Expect the pack to retail for about $220 USD and release on June 29, 2018. Retailers like Afew will both be carrying the white and the black pairs.

In terms of G-SHOCK itself, take a look at the watch brand’s recent “Celestial” pack.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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