A Closer Look at the PUMA RS-0 "Play" Pack

Inspired by the retro video games of the ’80s.

Footwear
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With the reboot of its vintage running shoe, PUMA releases the latest iteration of its RS-0 line with the “Play” pack — a continuation of its exploration into cultural genres.

Inspired by the video game culture of the ’80s, the German footwear imprint, for styling versatility, utilizes translucent padded inserts and a tri-color outsole, while creating contrast with a subtly painted upper — coming in black, grey, pink and white. These motifs serve a referential purpose, as they connect to the fanfare and joy created by the retro consoles, controllers and notable characters that enchanted many enthusiasts.  Final touches, like an embossed Formstrip and RS-logo on the tongue and outsole complete the offering.

Retailing at $100 USD, shop the collection at select retailers and PUMA’s website.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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