White Mountaineering is an outdoors-inspired streetwear label based in Tokyo, Japan founded by Yosuke Aizawa in Fall/Winter 2006.White Mountaineering is known for uniting the performance demands of the outdoors industry with the aesthetic needs of the fashion world, consistently featuring technical fabrics such as GORE-TEX, polar fleece and corduroy.
The brand opened its flagship store in August 2009, and exhibited its first runway collection the following year. Opening a second store in the Shinjuku Isetan mall in 2012, White Mountaineering was invited as the Pitti Discovery Special Project at Pitti Uomo 83 with the 2013 Fall/Winter collection. From the success of the men’s line, Aizawa launched a women’s line in the beginning of 2014. In 2015, White Mountaineering presented a Fall/Winter runway collection in Paris.