The Mysterious 4:44 Meaning Is Finally Announced

It does involve Tidal.

By
Music
55,141 Hypes 0 Comments

After mysterious 4:44 banners stared popping up on Complex, The FADER and our very own site HYPEBEAST, it left many pondering what the cryptic numbers could mean. Many JAY Z fans even speculated the numbers — with a whole lot of calculations — meant a new album was on the way from the Roc Nation king. Turns out it’s something entirely different.

During Wednesday’s broadcast of Game 3 of the NBA finals, a commercial aired finally breaking the mystery. Turns out 4:44 is a collaboration between TIDAL and Sprint. In the short clip, actor Mahershala Ali is seen boxing with Danny Glover acting as his coach. As the video ends, the credits reveal Academy Award Winner Lupita Nyong’o is also involved.

Soon after, Sprint CEO Marcelo Claure tweeted out a message that Sprint would be bringing exclusive content to TIDAL customers. Watch the ad below and stay tuned for more details. For now check out the little information that is present about the TIDAL x Sprint partnership.

Read Full Article

What to Read Next

Tyler, the Creator and Fellow Black Leaders Appear in Pharrell and JAY-Z's "Entrepreneur" Visual
Music

Tyler, the Creator and Fellow Black Leaders Appear in Pharrell and JAY-Z's "Entrepreneur" Visual

Celebrating Black industry leaders and CEOs.

Watch YoungBoy Never Broke Again Freestyle Over JAY-Z's "The Story of O.J."
Music

Watch YoungBoy Never Broke Again Freestyle Over JAY-Z's "The Story of O.J."

“The Story of YoungBoy” fact-checks The Shade Room, nods to the Mandela Effect and more.

Beyoncé Debuts New Visual Album 'Black Is King'
Music

Beyoncé Debuts New Visual Album 'Black Is King'

Music based on ‘The Lion King: The Gift’ with contributions from JAY-Z, Kelly Rowland and many more.


Ludacris Shares List of Rappers With the All-Time Greatest Flows
Music

Ludacris Shares List of Rappers With the All-Time Greatest Flows

“This might be one of the greatest questions I’ve ever been asked.”

The Next 'Grand Theft Auto Online' Update Will Introduce All Kinds of Absurdly-Powerful Arms
Gaming

The Next 'Grand Theft Auto Online' Update Will Introduce All Kinds of Absurdly-Powerful Arms

The “Gunrunning” update is coming.

Nike's Air Force 1 High 07 LV8 Gets Hit With Multi-Patterned Prints
Footwear

Nike's Air Force 1 High 07 LV8 Gets Hit With Multi-Patterned Prints

Eclectic accents for the hoops crossover.

Nintendo Announces 'Pokémon Ultra Sun & Ultra Moon' for the 3DS
Gaming

Nintendo Announces 'Pokémon Ultra Sun & Ultra Moon' for the 3DS

Revealing two new legendary Pokémon forms.


LaVar Ball Was Denied From Lonzo's Workout With the Lakers
Sports

LaVar Ball Was Denied From Lonzo's Workout With the Lakers

How will the Lakers’ decision pan out?

Leaked Fyre Festival Emails Show Executives Were Fully Aware of Issues
Music

Leaked Fyre Festival Emails Show Executives Were Fully Aware of Issues

And did nothing.

Brotherhood Keeps It Simple & Casual for a Vacation-Themed 2017 Spring/Summer Collection
Fashion

Brotherhood Keeps It Simple & Casual for a Vacation-Themed 2017 Spring/Summer Collection

Perfect for the California climate.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.