Taking a Closer Look Into the Mysterious 4:44 Ads and Its Speculative Relation to JAY Z

Could we be looking at the making of ‘The Blueprint 4?’

Music
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For those living in New York and/or have visited any one of a number of popular music sites, the numbers 4:44 may have come across your visuals. With speculation reaching maniacal highs, many have and will continue to piece together clues in their pursuit of reaching the truth. One such theory many are arriving at is a potential JAY Z album titled 4:44. One of the more intriguing discoveries comes by way of popular Yeezy-related site KanyeToThe. By digging into the source code of a 4:44 ad posted by Complex, FADER and our very own site HYPEBEAST, TIDAL and the word “SuperHero” seemed to have surfaced believed by some to be the beginning of an impending album rollout. With Hova releasing The Blueprint 3 back in 2009, it is possible to see the coming of The Blueprint 4.

People also got in on the action pointing out Beyoncé and JAY Z’s involvement with the number 4. Back in 2011, Beyoncé released her fourth album titled 4 and a couple of years later, Jay took part in a 22-day vegan challenge hinting some significance with the number. As posted by Life+Times, the mega star had this to say: “There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!”

Adding on to all of the above are the birthdays of the power couple. Beyoncé’s birthday is September 4 and JAY Z’s is December 4, which have some concluding the birth of joint collaboration album. While the world waits for confirmation surrounding these mysterious billboards and posts, be sure to check back for details as they arise.

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Source
Complex
Image Credit
Drew Pulig/HYPEBEAST
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