Renowned French retailer Le Bon Marché and fashion giant
With 24 Sèvres, the Le Bon Marché and LVMH ethos now has a fully-functional online retailer to lead and its supporters hope to forge “new standards” for the way luxury goods are purchased and promoted on the internet. Nearly two years in the making, 24 Sèvres is finally available for use and online. LVMH’s latest venture was originally announced last month. Goguey explains:
“The products and brands sold on 24 Sèvres will be selected and curated with the same eye and taste as Le Bon Marché; the offering will include a mix of renowned maisons, as well as emerging designers.
It was important to us to embrace and include not just luxury houses, but also up and coming labels, across ready-to-wear, shoes, accessories, leather goods and beauty. Customers will also be able to find something to suit any budget, with items ranging from around $70.”