LVMH Launches New Online Retailer 24 Sèvres

A joint effort with French department store Le Bon Marché.

Fashion
5,566 Hypes 0 Comments

Renowned French retailer Le Bon Marché and fashion giant LVMH have connected to launch a new online shopping platform, 24 Sèvres. Teaming up to bring Parisian luxury and high-end taste to the world of e-commerce, LVMH and Le Bon Marché aim to represent the French spin on fashion in the ever-evolving online shopping market. “There has been, until now, a void in the e-commerce landscape for a Parisian take on fashion,” 24 Sèvres CEO Eric Goguey tells Forbes. “With the mystique surrounding Parisian style continuing to fascinate, and Le Bon Marché’s quintessential Parisian positioning, it felt like a natural progression to adapt this experience for the digital space, and make it available to the global consumer.”

With 24 Sèvres, the Le Bon Marché and LVMH ethos now has a fully-functional online retailer to lead and its supporters hope to forge “new standards” for the way luxury goods are purchased and promoted on the internet. Nearly two years in the making, 24 Sèvres is finally available for use and online. LVMH’s latest venture was originally announced last month. Goguey explains:

“The products and brands sold on 24 Sèvres will be selected and curated with the same eye and taste as Le Bon Marché; the offering will include a mix of renowned maisons, as well as emerging designers.

It was important to us to embrace and include not just luxury houses, but also up and coming labels, across ready-to-wear, shoes, accessories, leather goods and beauty. Customers will also be able to find something to suit any budget, with items ranging from around $70.”

Read Full Article

What to Read Next

Chrono24 Online Watch Marketplace Gets  Over $1 Billion USD Valuation
Watches

Chrono24 Online Watch Marketplace Gets Over $1 Billion USD Valuation

With the help of LVMH’s Bernard Arnaults technology arm Aglaé Ventures.

Watch the Trailer for A24's Creepy New Horror Film ‘Lamb’
Entertainment

Watch the Trailer for A24's Creepy New Horror Film ‘Lamb’

The story centers around a half-human half-lamb child.

24Karats and mita Make It Rain with New Mizuno Contender Collaboration
Footwear

24Karats and mita Make It Rain with New Mizuno Contender Collaboration

By covering the classic runner in a $100 bill print.


Watch Dev Patel in the New Trailer for A24's 'The Green Knight'
Entertainment

Watch Dev Patel in the New Trailer for A24's 'The Green Knight'

Set to release in theaters on July 30.

A-Trak Announces DJ & Beat Battle Competition With Diplo & Just Blaze as Judges
Music

A-Trak Announces DJ & Beat Battle Competition With Diplo & Just Blaze as Judges

Do you have what it takes to win a Goldie?

Vic Mensa Announces 'The Manuscript'
Music

Vic Mensa Announces 'The Manuscript'

The prelude to his new album.

The adidas YEEZY BOOST 350 "Zebra" Gets a Wider Release and Restock Date
Footwear

The adidas YEEZY BOOST 350 "Zebra" Gets a Wider Release and Restock Date

It’ll be easier to cop a pair this time.

Donald Glover Explains Why He's Retiring Childish Gambino
Music

Donald Glover Explains Why He's Retiring Childish Gambino

“There’s nothing worse than like a third sequel.”

adidas Goes Back to the Drawing Board With New Tubular Rise Model
Footwear

adidas Goes Back to the Drawing Board With New Tubular Rise Model

New Tubular, same comfort?


Yasiin Bey (Mos Def) Reveals Plans for His Final Performance
Music

Yasiin Bey (Mos Def) Reveals Plans for His Final Performance

The last concert of his career.

COLOR ME COOL's Latest Adult Coloring Book Is Filled With Hyped Sneakers
Art

COLOR ME COOL's Latest Adult Coloring Book Is Filled With Hyped Sneakers

Nike SF-AF1s, YEEZY military boots and more.

Neymar Jr. Drops New Nike Mixtape and Music Video
Sports

Neymar Jr. Drops New Nike Mixtape and Music Video

Featuring tracks by Swoosh God, Yung Beef, Bad Gyal and They.

Flying Lotus’ Film 'Kuso' Gets Wide Release
Entertainment

Flying Lotus’ Film 'Kuso' Gets Wide Release

Stream ‘Kuso’ on Shudder this summer.

'Beirut Youth,' One of the Reasons Why adidas Originals Is Winning on All Fronts

'Beirut Youth,' One of the Reasons Why adidas Originals Is Winning on All Fronts

Reflecting on how art and streetwear can be a new medium for charitable success.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.