LVMH is officially launching its own e-commerce store.
Following reports of an impending launch, the French multinational luxury goods conglomerate has announced 24 Sèvres. Launching this summer, 24 Sèvres will serve as an extension of the exclusive Parisian department store Le Bon Marche — 24 Sèvres takes its name from the store’s location in Paris’s 7th arrondissement — and will offer items from over 150 labels. Brands like LVMH’s own Louis Vuitton, Dior, and Fendi will all be represented while the site’s offerings will supposedly complement those offered by the individual brands’ sites.
24 Sèvres will launch June 6 in over 70 countries.
- The Business of Fashion
- Image Credit
- The Wall Street Journal
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