Under Armour Introduces a Light Gray HOVR™ Phantom for Spring
Leverages performance while integrating app-based technology.
For spring, Under Armour reintroduces its sold out HOVR™ Phantom with a new light gray colorway. Featuring UA’s latest cushioning system, the HOVR footwear provides increased energy return with each stride while boasting added comfort when running.
Appearing in gray alongside a marbled midsole, the footwear receives side heel detailing via the label’s insignia. Amongst the aesthetic elements, the embedding of a high fidelity sensor showcases technology innovation as well. The electrical component syncs the wearer’s movements to the MapMyRun app, providing detailed performance biometrics while also granting users access to UA’s 225 million-member health and fitness community.
Retailing for $130 USD and $140 USD for non-connected and connected versions, respectively, the trainers can be purchased at underarmour.com, Under Armour Brand Houses and at sports stockists across the globe.
