CARIUMA Brings the Energy of Rio to Its Debut Sneaker Collection

Clean and simple silhouettes with laid-back vibes.

Presented by CARIUMA
Footwear 
12,951 Hypes 3 Comments

Birthed in the heart of Brazil, CARIUMA makes its foray into footwear with the debut of its inaugural collection. As a fledgling label, the team has dedicated itself to scrutinizing the most nuanced details — from the premium materials selected to making sure all the packaging is recyclable.

The lightweight, breathable, OCA Low sneakers offer understated style sensibility while providing flexibility and comfort supported by a memory foam insole. With a chromatic characteristic that alludes to the vibrant essence of Rio and its people, the imprint champions not only its heritage but the diversity that makes up its homeland. Choosing to keep the silhouette clean and straightforward, the designs hark back to Rio’s warm vibe, a motif translated through a lookbook that juxtaposes the simplicity of a studio setup with the dynamism of nature.The OCA Low is now available in canvas, suede and leather.

Scroll through the images above and shop the collection starting on May 1 via CARIUMA’s website. And if you’re in LA, an art installation-shop mixing a rainforest with a floor all made of salt has popped-up at The Grove from April 28 through May 13.

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Photographer
Michael Kusumadjaja/HYPEBEAST
Stylist
Haylee Ahumada/HYPEBEAST
Make-Up
Sena Murahashi/HYPEBEAST
Model
Olantha Moran, Danny Singh
Clothing
Assembly NY, The Box Garments, and Martine Ali
Photography Assistant
ERIC MCARTHUR/HYPEBEAST

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