Shake Shack Looks to Solidify Burger Culture in Hong Kong
The popular burger purveyor opens its latest Asian expansion.
After months of build-up, Hong Kong recently received Shake Shack‘s latest Asian expansion. Located in the metropolitan city’s International Finance Centre, the new location serves as the popular New York burger purveyor’s 174th ported outlet and the first of 14 planned branches set to open in Hong Kong and Macau.
We caught up with Culinary Director Mark Rosati days ahead of the official opening of the expansion to learn more about Shake Shack’s solidification of burger culture in Hong Kong. Rosati stated that with the move, the fast-casual restaurant chain looked to celebrate its joining of a new community and reflect back some standout local flavors with the exclusive Milk Tea Shake and HK Style Concrete menu items. With American-born burger culture thriving all throughout Asia, Rosati noted that Shake Shack HK will serve round out the emerging burger sphere in the metropolitan city with its contemporary representation of the old school smashed burger style.
Catch our video with Culinary Director Mark Rosati above to learn more about Shake Shack’s new Hong Kong expansion.
For more food content, MLB recently brought all 30 of its teams’ culinary delights to its inaugural FoodFest in NYC.
