HUKUMIKA Showcases Avant-Garde Japanese Brands for SS18

FACETASM, DISCOVERED, Name., and plenty of trash bags.

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Fashion
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Progressive Japanese boutique HUKUMIKA highlights its wares with a brief Spring/Summer 2018 lookbook. Emphasizing new releases from major Japanese brands like FACETASM, DRESSEDUNDRESSED and DISCOVERED, the selection also highlights cult favorite labels like Name. and upcycling experts gilet.

A sea of trash bags mirror the bricolage-like styling, tying into the styling’s scrappy nature and lending an air of playfulness to the proceedings. Off-beat pieces like DRESSEDUNDRESSED’s oversized strap shirt and gilet’s clever “Bruder” sweatshirt are styled alongside statement items like DISCOVERED’s flame-printed layers and BODYSONG‘s strap-filled dad sneakers, ensuring visually engaging, colorful looks. Plenty of oversized goods, including wide Yoshio Kubo trousers and giant FACETASM shirts, anchor the busy outfits.

Shop the new goods on HUKUMIKA’s website.

Elsewhere in Japan, the country’s Converse branch has issued a series of covetable sneakers, ranging from high-top GORE-TEX Chuck Taylors to collaborative mastermind JAPAN Jack Purcells.

創設者は兄弟。しかし別々の道を歩み仲違いしてしまった世界的に有名な2つのナショナルブランドをオマージュしたHUKUMIKA×giletのエクスクルーシブアイテムを作成。ドイツ語で兄弟を意味する「Bruder」をテーマに「兄弟仲良く手を取り合って欲しい」という意味を込めたHUKUMIKA限定のアイテムです。 The exclusive item,made by HUKUMIKA and gilet is homage to 2 worldwide famous brands, found by the brother who estranged from each other and walking on different paths in life now. The item, has the theme of Bruder(brother in German) and our wish that they take each other by the hand as close brothers is exclusive for HUKUMIKA.

A post shared by HUKUMIKA (@hukumika) on

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Stylist
TEPPEI
Photographer
TSUTOMU ONO
Hair Stylist
KUNIO KOHZAKI
Make-Up
EBARA
Director
TSUTOMU ONO + TEPPEI
Producer
NEWTHINK Inc.

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