Gentle Monster & Selfridges Partner on Exclusive Capsule
Launching at a cosmic-themed pop-up.
After collaborating with Canadian retailer SSENSE, Seoul’s Gentle Monster has now teamed up with London-based store Selfridges for an exclusive capsule and pop-up space. The pop-up store will take place in Selfridges’ Corner Shop location, and will be based around the concept of “Traders,” a group of extra-terrestrial creatures created by Gentle Monster.
This concept also continues into the sunglasses themselves, which are conceived as “wearable ornaments” produced by the “Traders.” The pop-up will feature a range of Gentle Monster styles, as well as three colorways of the Afix frame sunglasses that are exclusive to Selfridges. The temporary space — the label’s first in Europe — will open on June 4, and prices for the collection will begin at £235 GBP (approx. $315 USD).
As well as collaborating with Gentle Monster, Selfridges recently dropped a The Rolling Stones x SSS World Corp capsule.
