66°North Celebrates Iceland's World Cup Qualification With New Capsule
“Waiting for the World Cup since 1947.”
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Icelandic label 66°North is celebrating the country’s first ever World Cup appearance with a new capsule of football-themed pieces. The capsule encompasses tracksuits, graphic T-shirts, custom soccer jerseys and accessories in Iceland’s signature bright blue color palette.
The graphic pieces in the collection feature the phrase “Waiting for the World Cup since 1947” in reference to the year that the men’s football team was founded, while the soccer jerseys are a nod to a team founded by 66°North’s founder over 100 years ago. Take a look through the full World Cup capsule in the gallery above, with all of the pieces available from the 66°North web store now.
66°North aren’t the only label with a special World Cup capsule, as Louis Vuitton has dropped a special-edition trophy case.