World Cup
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Six New York creatives style up for the World Cup — and talk heritage, craft, and fandom — as Hypebeast Cup takes over SoHo.
Borrowing elements from the 1998 Mercurial and the Pegasus silhouettes for a sleek, leather lifestyle sneaker.
A clear TPU frame preserves the original cleat’s studs while black leather and gold accents update the finish.
Unearthing decades of rare sneakers and runway ephemera, the “Beautiful Things” exhibition offers an intimate glimpse into the bold origins of Yohji Yamamoto’s adidas collaboration.
Ahead of Hypebeast Cup New York, the London-based artist reflects on football, identity and the beauty of overlooked moments.
Footballer, rapper, designer. As the Netherlands’ all-time top scorer heads into a possible final World Cup, Memphis Depay makes the case for being an athlete who was always more than the game. Read our latest Digital Cover story.
‘Chapter One’ is open from June 24 through June 28 in New York.
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Mackage
Kicking off the 2026 World Cup with a culture-clashing party at Bar Oliver to celebrate the Croatian National Team’s limited-edition off-field capsule.
Following stops in Shanghai, Tokyo and Singapore, the final chapter arrives in SoHo with live match screenings, exclusive collaborations and community-led programming.
England’s Ollie Watkins and Spain’s Ferran Torres are among the players who’ve debuted custom jackets and collaborative gear.
Stay up to date on the latest industry trends.
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