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The Icelandic performance label kicks off 100 years in business with an immersive exhibition.
It features eight pieces, including Snæfell and Vatnajökull jackets limited to just 99 units each.
The American landscape photographer has designed an eight-piece capsule for the great outdoors.
From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story.
“Functional outerwear infused with a vibrant sense of imagination.”
Kei Toyoshima takes inspiration from Kria birds migration patterns.
Made for the idea of dressing people who live energetic lifestyles.
With Polartec fabrics leading the charge.
The lightweight offering anticipates summertime in three fresh colorways.
Digging into its nearly 100-year-old Icelandic history.