66°North Braces Against Arctic Winds In FW24 "The Traveller" Campaign
Kei Toyoshima takes inspiration from Kria birds migration patterns.
Iceland-born label 66°North is kicking off its latest campaign in the chilly Arctic, bracing against the region’s intense winds for Fall/Winter 2024. 66°North’s “The Traveller” campaign heads to the coldest places on earth, emulating the migration patterns of the Kria bird.
Representing the brand’s international community, the winged species fly from the Arctic to the Antarctic yearly. Marking another collection by creative director Kei Toyoshima, who joined the brand in 2022, it focuses on 66°North’s century-old legacy and keeps the collection sleek and versatile.
66°North’s FW24 “The Traveller” campaign hones in on the classics and pushes them onto new grounds with shielding textiles and modern silhouettes. From GORE-TEX to Power Shield®, the range features down-filled parkas, two-toned technical uniforms, inflated hoodies, and insulating trousers to keep yourself cozy. Toyoshima unearths the brand’s retro “66NORDUR” scripture alongside subtle Kria bird illustrations, while the new Grótta line presents a contemporary take on Reykjavik workwear styles.
Take a closer look at 66°North’s FW24 “The Traveller” campaign in the gallery above. The collection is available now via the brand’s website.
