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Kei Toyoshima

99 Years of 66ºNorth – the Coolest Thing to Come Out of Iceland in a Century
Fashion

99 Years of 66ºNorth – the Coolest Thing to Come Out of Iceland in a Century

From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story.
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66°North Braces Against Arctic Winds In FW24 "The Traveller" Campaign
Fashion

66°North Braces Against Arctic Winds In FW24 "The Traveller" Campaign

Kei Toyoshima takes inspiration from Kria birds migration patterns.
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66°North Reveals Creative Director Kei Toyoshima's Debut Collection
Fashion

66°North Reveals Creative Director Kei Toyoshima's Debut Collection

The autumn/winter 2024 collection features Japanese-inspired hues and technical apparel in relaxed, fashion-forward cuts.
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Tackle All Conditions in 66°North's Spring 2023 Collection
Fashion

Tackle All Conditions in 66°North's Spring 2023 Collection

From the mountains of Iceland to the streets of Soho, there’s a layer for all occasions.
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66°North Taps Kei Toyoshima As New Creative Director
Fashion

66°North Taps Kei Toyoshima As New Creative Director

Coming from Bottega Veneta, Haider Ackermann and more.
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