Supreme Counterfeits Are the World's Most Popular Fakes

World famous.

Fashion
38,628 Hypes 25 Comments

To say that Supreme is popular is a dramatic understatement — no other streetwear brand can boast several digital marketplaces entirely dedicated to its secondhand market, along with fans ravenous enough to cop anything and everything from each weekly drop. In line with this, research firm SEMrush has published a new study revealing that the streetwear brand is responsible for the world’s most-searched-for counterfeits, followed by Michael Kors and Christian Louboutin. Search interest for fashion fakes in the USA alone has been on the rise over the past two years, with a striking 500-plus percent leap noticed from July to October 2017. Coincidentally, this was right around the time of the much-fawned-over Supreme x Louis Vuitton collaboration.

According to current trends, the USA is most eager to consume fake fashion goods, with the UK and Germany in second and third place, respectively.

Meanwhile, Supreme celebrated a win against Italian counterfeiters earlier this year.

Read Full Article

What to Read Next

Shein Is the Most Popular Brand In the World
Fashion

Shein Is the Most Popular Brand In the World

Despite its well-documented controversies.

Here Are the 10 Most Popular Nike SNKRS Launches of 2022
Footwear

Here Are the 10 Most Popular Nike SNKRS Launches of 2022

The Swoosh has revealed its most desired styles from the year.

Here are the World's Most Expensive Cities to Live in 2022
Travel

Here are the World's Most Expensive Cities to Live in 2022

New York City tops the list for the first time ever alongside Singapore.


Supreme's Chicago Store Is Opening This Month
Fashion

Supreme's Chicago Store Is Opening This Month

Confirmed by an Instagram Stories post from the brand with a register-to-shop link — plus wheatpasted posters around the Windy City

Nike's PG2 "The Bait II" Is Set to Kick off May
Footwear

Nike's PG2 "The Bait II" Is Set to Kick off May

Gone fishin’.

Bristol Studio Offers Another Look at Slouchy Spring/Summer 2018 Sportswear
Fashion

Bristol Studio Offers Another Look at Slouchy Spring/Summer 2018 Sportswear

Showcasing its collaborative adidas Crazy BYW in action.

Concepts Drops Exclusive Mallard-Inspired New Balance 998
Footwear

Concepts Drops Exclusive Mallard-Inspired New Balance 998

Quack quack.

BMW Reveals Luxurious Designs for Virgin Hyperloop One's Passenger Cabins
Design

BMW Reveals Luxurious Designs for Virgin Hyperloop One's Passenger Cabins

Futuristic pods and first-class amenities.

J. Cole, Young Thug, SZA & More to Headline Bumbershoot Festival 2018
Music

J. Cole, Young Thug, SZA & More to Headline Bumbershoot Festival 2018

Seattle’s premier Labor Day weekend event.


Sweater Beats & Icona Pop Drop Animated "Faded Away" Music Video
Music

Sweater Beats & Icona Pop Drop Animated "Faded Away" Music Video

A 16-bit ode to the Sega Genesis.

$ILKMONEY Drops the Tyler, The Creator-Produced "My Forte"
Music

$ILKMONEY Drops the Tyler, The Creator-Produced "My Forte"

Odd Future x Divine Council.

Nike SNKRS Announces Week of Air Jordan 3s
Footwear

Nike SNKRS Announces Week of Air Jordan 3s

Celebrating one of MJ’s most popular models.

World's First Permanent 'Rain Room' Installation Arrives in UAE
Art

World's First Permanent 'Rain Room' Installation Arrives in UAE

Experience a rainstorm without getting wet.

The Air Jordan 1 "Satin Shattered Backboard" Leads This Week's Footwear Drops
Footwear 

The Air Jordan 1 "Satin Shattered Backboard" Leads This Week's Footwear Drops

Reworked models mixed in with returning classics.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.