UPDATE: Virgil Abloh x Air Jordan 1 "UNC" Colorway Release Date & Pricing

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UPDATE: According to sneaker leak account @py_rates, the “UNC” colorway of the Virgil Abloh x Nike Air Jordan 1 will release on June 9 for $190 USD. Whether or not this will be a regional drop is yet to be announced so stay tuned for more details.

Back in December of last year, we broke news of rumors that a Virgil Abloh x Air Jordan 1 in a “University Blue” colorway would be coming out in 2018. Now, further development on that story has come out with sneaker insider @py_rates releasing new info. According to the @py_rates IG account, a new Jordan 1 colorway from Off-White™ creative Virgil Abloh will see a May month release. The inspiration for the colorway will be the school colors of the Universtiy of North Carolina, better known to most as UNC — the college Michael Jordan played for before entering the NBA.

The image shown above features the colorways supposedly already in Nike‘s system — White/Cone/Dark Powder Blue. For clarification, the picture is only a mock-up but expect the release to possibly have a very similar look. As for pricing, it looks like the kicks will carry a $190 USD price tag. No word on which physical retailers will have them but stay tuned with us as we get more info on this exciting potential release.

In other Virgil Abloh x Nike stories, see the possible look of an upcoming Virgil x Air Max 90.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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