Jordan Brand Reveals New Jordan Standard Concept Model

Releasing in limited numbers.

Footwear
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Jordan Brand has officially revealed the new Jordan Standard sneaker. The concept silhouette takes design cues from popular models from the Nike and Jordan Brand lineage. Tinker Hatfield, broke down the design mentioning that its tooling is inspired by the Sock Dart with a modern twist applied. The design also adds never-before-seen textures such as feather leather, high-tech stretch elephant print and spacer mesh to create an exciting new look. The Air Jordan blueprint is also found within the model with nods to the Air Jordan 3 — through the elephant print — and the Air Jordan 6‘s tongue holes.

The new Jordan Standard arrives on April 30 in limited units at select Jordan Brand retailers and nike.com.

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